Founder & CEO, True North Motivation

Orion Jones – Leadership Coach | Motivational Speaker | Former College Athlete & Coach

My name is Orion Jones, and I bring over 20 years of leadership experience spanning collegiate athletics, business education, commercial operations, and motivational speaking.

From the Dugout to the Boardroom: A Journey of Leadership & Resilience

My journey began on the baseball field, where I developed the discipline, perseverance, and mental toughness that would shape my career. As a college baseball player and later a Head College Baseball Coach, I experienced firsthand the power of teamwork, leadership, and pushing past limitations—lessons that extended far beyond sports. These experiences set the foundation for my transition into business education and leadership coaching, where I’ve dedicated my life to mentoring and developing strong, purpose-driven men.

Experience & Education

🔹 Former College Baseball Player & Head Coach – Leading teams, developing athletes, and instilling championship mindsets.
🔹 Business Professor – Teaching leadership, strategy, and personal development at the collegiate level.
🔹 Extensive Background in Construction & Facility Operations – Years of hands-on experience in commercial operations, finding solutions to problems and finding a way when there was not one.
🔹 Master’s Degree in Business | Doctoral Candidate in Leadership – Researching Native American men overcoming depression and low self-worth, blending academic insight with real-world coaching.

True North Motivation: Helping Men Find Their Purpose

Through True North Motivation, I coach men to break free from self-doubt, rediscover their strength, purpose, and identity, and align with their True North. My 4 Pillars—Forgiveness, Gratitude, Love, and Faith, along with the 10 Guiding Principles, provide practical tools for navigating life’s challenges, building character, and becoming the best version of oneself.

I understand the struggles of feeling lost, empty, and searching for purpose—I’ve been there. That’s why I’ve dedicated my life to empowering men across athletics, business, Native American communities, male-dominated industries, and faith-based organizations.

No matter where you are in life, the journey toward your True North starts now.