About Us

I’m Orion Jones, the Founder and CEO of True North Motivation (TNM), an organization dedicated to empowering men to overcome depression, low self-esteem, and the challenges of today’s society. In a world where male masculinity is often misunderstood or frowned upon, I believe it’s time to take pride in being a man. True North Motivation encourages men to embrace their strength, resilience, and responsibility while living with purpose, character, and integrity.

At the heart of True North Motivation are two transformative frameworks:

1. The 4 Pillars: Forgiveness, Gratitude, Love, and Faith—cornerstones that help men heal, grow, and create meaningful connections.
2. The 10 Guiding Principles: Practical values rooted in stoicism, family, character, and community that offer a roadmap for navigating life’s challenges with strength and honor.

Through these frameworks, I inspire men to embrace both the strength of a backbone and the compassion of a heart. This balance empowers men to take control of their lives, rediscover their self-worth, and align with their True North—their purpose and identity as men of character.

True North Motivation isn’t just about motivation—it’s about transformation. Whether I’m delivering a keynote speech or leading an interactive workshop, my goal is to provide practical tools and life-changing insights that help men thrive as husbands, fathers, sons, and leaders. I help men embrace stoicism, cultivate discipline, and strengthen their family bonds while fostering resilience and emotional intelligence.

In a society that often diminishes the value of traditional masculinity, True North Motivation is here to remind men that it’s okay to be strong, it’s okay to take pride in being a man, and it’s okay to lead with honor and courage.

Through my work, I aim to inspire men from all walks of life, particularly those in male-dominated industries, to take pride in their masculinity, lead with both strength and vulnerability, and forge a legacy as husbands, fathers, and leaders. My message also resonates deeply within colleges and universities, where young men are navigating critical transitions in life and searching for purpose, identity, and direction. By providing tools to build character, resilience, and self-awareness, I help them embrace responsibility and lay a foundation for future success.

In faith-based organizations, my work is guided by principles of forgiveness, gratitude, love, and faith—core values that align with spiritual teachings and offer a path to healing and growth. I empower men to reconnect with their faith, strengthen their relationships, and become active, positive forces within their families and communities.

By tailoring my message to these diverse audiences, I strive to create a ripple effect of transformation, helping men align with their True North and fulfill their roles as compassionate leaders and role models in every area of life.

The journey toward self-discovery, purpose, and taking pride in who we are as men starts here...