My name is Orion Jones, and I bring over 20 years of leadership experience spanning collegiate athletics, commercial operations, and motivational speaking. My journey started with humble beginnings, growing up in a blue-collar world where I learned the value of hard work. From digging holes to chopping wood and mowing lawns, I’ve done almost every manual labor job there is. These experiences, shaped by a lineage of stoic men who valued resilience, discipline, and integrity, instilled in me a strong work ethic and a deep understanding of what it means to be a man—embracing both the pride and responsibilities that come with it.

I hold a Master’s Degree in Business and am currently pursuing my Doctoral Degree in Leadership, with my dissertation focusing on men overcoming depression and low self-esteem. This research, combined with my personal experiences, fuels my passion for helping men rediscover their strength, purpose, and identity.

Having confronted my own struggles, I developed a transformative program grounded in the 4 Pillars and guided by the 10 Guiding Principles of True North Motivation. These frameworks provide men with practical tools and a roadmap to overcome life’s challenges, build character, and align with their True North.

I know the struggles of feeling lost, empty, and searching for purpose—I’ve been there. That’s why I created True North Motivation: to help men of all ages find the best version of themselves, uncover their 'why,' and embrace a life of meaning, balance, and fulfillment.

Through my work, I aim to inspire men from all walks of life, including those in male-dominated industries, colleges and universities, and faith-based organizations. By tailoring my message to each audience, I empower men to embrace their purpose, build resilience, and lead with strength, vulnerability, and integrity.

The journey toward your True North starts here....